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How many times have you sent business cards to print and received yet another version of your corporate colour? Ever been frantic to see your advert in the latest newspaper and then observed that the crucial tag line is not present or your logo has been squashed.

There is only one way to prevent this from happening and that is to set up a style guide. Not only will a style guide assist you control the reproduction of your logo - it will also help you sustain your brand recognition – which many argue is one of the strongest selling tools.

We have placed the below steps together for you as a starting point.

Step 1 : Define the audience for your Style Guide. Is this for staff to utilize in-house or is this for suppliers and contractors to refer to?

Step 2 : Define what your output uses are. This is important because you will want different logos and file formats for example, black and white publication adverts in comparison to vehicle graphics.

Step 3 : Define the tone for the copy and content required. For example you may wantcopy rules for printed content and then copy rules for website content.

Content rules cover all punctuation rules and how to refer to the business and team.

Step 4 : Make sure you layout all the design templates so it is clear how and where the logo and branding sits on all the different pieces of collateral that may be repeated.

Step 5 : Confirm to insert any contributing logos or logos of business that are linked with you. It’s also important that you issue a copy of the layout to these companies to insure they agree with the layout of their logo as they too may have their own Style Guide and hierarchy layout rules.

Step 6 : Confirm that grammar, spelling and contact details are correct.

Step 7 : Confirm that when suppliers are using the Style Guide they understand~know~discern~apprehend} that a proof needs to be dispatched~sent~mailed~commissioned}to you to be confirmed as correct.

Get your Style Guide completed and as tight as possible. Then have it saved in an email friendly file format and have a couple printed. Once this is done we strongly suggest a training session – whereby your design studio comes in and trains your staff on how to work the Style Guide and most importantly your brand.

For graphic design Brisbane, logo design Brisbane and web design Brisbane, contact Bydaughters today. We help your brand build business.

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The differences and advantages of each process and deciding which is best for your project.

Digital printing and its technology have grown exponentially the past few years, bringing about more advancement and in turn, many more options when it comes to printing. However, it has also brought about some confusion amongst printing clients. An understanding of the differences between digital printing and the more traditional offset printing process, as well as the advantages and disadvantages of both, is vital in making the right choice.

Most Commonly Used Process
Offset lithography is the most commonly used high volume commercial printing process. In offset printing, the desired print image is burned onto a plate which is then transferred, or ‘offset’, from the plate to a rubber blanket, and then to the printing surface. The process of lithography is based on the repulsion of oil and water. The print image attracts the ink from the rollers, whilst the non-printable area attracts a film of water, which therefore keeping those areas ink free.

Digital Printing
* Shorter turnaround time.
* Elimination of the numerous mechanical checks and steps required with offset such as making colour proofs and printing plates.
* Cheaper costs for low volume printing. When you waive setup costs associated with offset printing, digital provides lower per unit costs for small print runs.
* Can only use the CMYK process to replicate Pantone colours and therefore some colours such as orange cannot be produced accurately.
* Offers Variable Data Printing as a way of customising your digital printing at a low cost. Using information from an excel spreadsheet for example, unique text can be printed on each item without stopping or slowing down the press.

Offset Printing
* High image quality.
* Minimum print runs, as larger quantities are much more economical - Offset printing is the cheapest method to produce high quality printing in commercial printing quantities i.e. the unit cost goes down as the quantity goes up.
* Same colour each time around. The use of Pantone colours mean that your chosen colour will not vary from print run to print run. Especially important for corporations with logos (think ‘Coca Cola red’).
* Offset can also print with CMYK process but can be expensive with low runs due to the cost of the plate’s make-ready time.

For more assistance with offset and digital printing services including business cards, brochures, posters and much more visit www.admc.com.au

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